๐Ÿค–๋ฐ”์ด๋ธŒ์ฝ”๋”ฉ2026-06-14

๋‰ด์Šค - ์›๋ฌธ ๊ธฐ๋ฐ˜ ์š”์•ฝ ํ•„์š”

๐Ÿ’ก ํ•œ์ค„ ์š”์•ฝ|๋‰ด์Šค - ์›๋ฌธ ๊ธฐ๋ฐ˜ ์š”์•ฝ ํ•„์š”


title: "VisaยทOpenAI ํŒŒํŠธ๋„ˆ์‹ญ, AI ์—์ด์ „ํŠธ ๊ฒฐ์ œ ์ธํ”„๋ผ ๊ตฌ์ถ•" description: "๋‰ด์Šค - ์›๋ฌธ ๊ธฐ๋ฐ˜ ์š”์•ฝ ํ•„์š”" date: 2026-06-14 tags: [ai-news] source: "https://www.zdnet.com/article/openai-and-visa-aim-to-secure-agentic-transactions-how-theyll-work/" sidebar: order: 0

์ œ๋ชฉ(ํ•œ๊ธ€): VisaยทOpenAI ํŒŒํŠธ๋„ˆ์‹ญ, AI ์—์ด์ „ํŠธ ๊ฒฐ์ œ ์ธํ”„๋ผ ๊ตฌ์ถ• ์›๋ฌธ ์ œ๋ชฉ(์˜๋ฌธ): Visa is handling AI-prompted transactions for OpenAI - but can you trust it? ์›๋ฌธ: Visa is handling AI-prompted transactions for OpenAI - but can you trust it? ์†Œ์Šค: zdnet-ai MD ํŒŒ์ผ: content/2026-06-14/zdnet-ai-visa-is-handling-ai-prompted-transactions-for-open.md

ํ•ต์‹ฌ ๋‚ด์šฉ

Visa์™€ OpenAI๊ฐ€ ์†์žก๊ณ  AI ์—์ด์ „ํŠธ ๊ฒฐ์ œ ์ธํ”„๋ผ๋ฅผ ๊ณต์‹ ์ถœ์‹œํ–ˆ์–ด์š”. Visa์˜ Trusted Agent Protocol์ด Atlas ๋ธŒ๋ผ์šฐ์ €, ChatGPT Shopping ๋“ฑ OpenAI ์ธํ„ฐํŽ˜์ด์Šค์— ํ†ตํ•ฉ๋ผ์š”.

์†Œ๋น„์ž๊ฐ€ ์ง€์ถœ ํ•œ๋„, ์Šน์ธ ๊ธฐ์ค€ ๋“ฑ '๊ฐ€๋“œ๋ ˆ์ผ'์„ ๋ฏธ๋ฆฌ ์„ค์ •ํ•˜๋ฉด, AI ์—์ด์ „ํŠธ๊ฐ€ ๊ทธ ๋ฒ”์œ„ ์•ˆ์—์„œ ์•Œ์•„์„œ ์‡ผํ•‘ํ•˜๊ณ  ๊ฒฐ์ œ๊นŒ์ง€ ์ฒ˜๋ฆฌํ•˜๋Š” ๊ตฌ์กฐ์˜ˆ์š”. ๊ฐœ๋ฐœ์žยทํŒ๋งค์ž๋„ ์—์ด์ „ํŠธ ๊ฒฐ์ œ๋ฅผ ๋ฐ”๋กœ ์ˆ˜๋ฝํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋๊ฑฐ๋“ ์š”.

Google๋„ 5์›” I/O์—์„œ Universal Cart๋ฅผ ๋ฐœํ‘œํ•˜๋ฉด์„œ ์—์ด์ „ํ‹ฑ ์ปค๋จธ์Šค ๊ฒฝ์Ÿ์ด ๋ณธ๊ฒฉํ™”๋์–ด์š”. ํŽธ์˜์„ฑ์€ ๋†’์•„์ง€์ง€๋งŒ, AI๊ฐ€ ๋‚ด ๋ˆ์„ ์“ฐ๋Š” ๋งŒํผ ๋ณด์•ˆยท์‹ ๋ขฐ ๊ฒ€์ฆ์ด ์ƒˆ๋กœ์šด ๊ณผ์ œ๋กœ ๋– ์˜ค๋ฅด๊ณ  ์žˆ์–ด์š”.

์žก๋Œ์Œค์˜ ํ•œ๋งˆ๋””

Google๋„ Universal Cart๋กœ ์—์ด์ „ํ‹ฑ ์ปค๋จธ์Šค์— ๋›ฐ์–ด๋“ค์—ˆ์–ด์š”. ํŽธ์˜์„ฑ ๋’ค์— AI ๊ฒฐ์ œ ๋ณด์•ˆยท์‹ ๋ขฐ ๊ฒ€์ฆ์ด ์ƒˆ๋กœ์šด ์ˆ™์ œ๋กœ ๋– ์˜ค๋ฅด๊ณ  ์žˆ์–ด์š”.


์ถœ์ฒ˜: Visa is handling AI-prompted transactions for OpenAI - but can you trust it?

์ด ๊ธ€์ด ์–ด๋• ๋‚˜์š”?

๊ด€๋ จ ๊ธ€

๐Ÿค–๋ฐ”์ด๋ธŒ์ฝ”๋”ฉ๐Ÿ› ๏ธAI ๋„๊ตฌ๐Ÿ“ˆ์„ฑ๊ณต์‚ฌ๋ก€

AI ์ฝ”๋”ฉ ์—์ด์ „ํŠธ์˜ ์„ฑ๊ณผ๋Š” โ€œ๋” ๊ธธ๊ฒŒ ์‹œํ‚ค๊ธฐโ€๋ณด๋‹ค ํ”„๋กœ์ ํŠธ ๋งฅ๋ฝ์„ ์ •๋ฆฌํ•˜๊ณ , ์ผ์„ ์ž‘๊ฒŒ ๋‚˜๋ˆ„๊ณ , ๋งค ๋‹จ๊ณ„์˜ ๊ฒ€์ฆ๊ณผ ๋˜๋Œ๋ฆผ์„ ์ •ํ•˜๋Š” ๋ฐ์„œ ๊ฐˆ๋ฆฝ๋‹ˆ๋‹ค

AI ์ฝ”๋”ฉ ์—์ด์ „ํŠธ์˜ ์„ฑ๊ณผ๋Š” โ€œ๋” ๊ธธ๊ฒŒ ์‹œํ‚ค๊ธฐโ€๋ณด๋‹ค ํ”„๋กœ์ ํŠธ ๋งฅ๋ฝ์„ ์ •๋ฆฌํ•˜๊ณ , ์ผ์„ ์ž‘๊ฒŒ ๋‚˜๋ˆ„๊ณ , ๋งค ๋‹จ๊ณ„์˜ ๊ฒ€์ฆ๊ณผ ๋˜๋Œ๋ฆผ์„ ์ •ํ•˜๋Š” ๋ฐ์„œ ๊ฐˆ๋ฆฝ๋‹ˆ๋‹ค. ํ˜ผ์ž ๋งŒ๋“œ๋Š” MVP๋ผ๋ฉด ์ด ๋‹ค์„ฏ ๋‹จ๊ณ„๋งŒ์œผ๋กœ๋„ ์‹คํŒจ ๋น„์šฉ์„ ํฌ๊ฒŒ ์ค„์ผ ์ˆ˜ ์žˆ์–ด์š”.

์—๋””ํ„ฐ MAX8๋ถ„ ์†Œ์š”
๐Ÿ“ˆ์„ฑ๊ณต์‚ฌ๋ก€๐Ÿค–๋ฐ”์ด๋ธŒ์ฝ”๋”ฉ๐Ÿ› ๏ธAI ๋„๊ตฌ

Anthropic์˜ ๋‚ด๋ถ€ ํŒ€ ์‚ฌ๋ก€๋Š” AI ์ฝ”๋”ฉ ๋„๊ตฌ๊ฐ€ ์‚ฌ๋žŒ์„ ํ†ต์งธ๋กœ ๋Œ€์ฒดํ•œ๋‹ค๋Š” ์ด์•ผ๊ธฐ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค

Anthropic์˜ ๋‚ด๋ถ€ ํŒ€ ์‚ฌ๋ก€๋Š” AI ์ฝ”๋”ฉ ๋„๊ตฌ๊ฐ€ ์‚ฌ๋žŒ์„ ํ†ต์งธ๋กœ ๋Œ€์ฒดํ•œ๋‹ค๋Š” ์ด์•ผ๊ธฐ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ๋ฌธ์„œยทํ…Œ์ŠคํŠธยท์ฒดํฌํฌ์ธํŠธ๋ฅผ ๊ฐ–์ถ˜ ํŒ€์ด ๋ฐ˜๋ณต ์ž‘์—…์„ ๋” ๋นจ๋ฆฌ ์ฒ˜๋ฆฌํ•˜๊ณ , ๋น„๊ฐœ๋ฐœ์ž๋„ ์ž‘์€ ๋ณ€๊ฒฝ์— ์ฐธ์—ฌํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋œ ์›Œํฌํ”Œ๋กœ์šฐ์˜ ์‚ฌ๋ก€์— ๊ฐ€๊น์Šต๋‹ˆ๋‹ค.

์—๋””ํ„ฐ MAX7๋ถ„ ์†Œ์š”
๐Ÿ› ๏ธAI ๋„๊ตฌ๐Ÿค–๋ฐ”์ด๋ธŒ์ฝ”๋”ฉ๐Ÿ“ˆ์„ฑ๊ณต์‚ฌ๋ก€

AI๋กœ ๊ธฐ์ˆ  ๋ฌธ์„œ๋ฅผ ๋น ๋ฅด๊ฒŒ ๋งŒ๋“ค ์ˆ˜๋Š” ์žˆ์–ด๋„, ์ •ํ™•ํ•œ ๋ฌธ์„œ๊ฐ€ ์ €์ ˆ๋กœ ๋‚˜์˜ค์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค

AI๋กœ ๊ธฐ์ˆ  ๋ฌธ์„œ๋ฅผ ๋น ๋ฅด๊ฒŒ ๋งŒ๋“ค ์ˆ˜๋Š” ์žˆ์–ด๋„, ์ •ํ™•ํ•œ ๋ฌธ์„œ๊ฐ€ ์ €์ ˆ๋กœ ๋‚˜์˜ค์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค. Google Cloud์˜ ๋ฌธ์„œ ์ œ์ž‘ ์‚ฌ๋ก€์ฒ˜๋Ÿผ ์›๋ฌธ ๊ทผ๊ฑฐยท๋ณ„๋„ ํ‰๊ฐ€ยท์‹คํ–‰ ๊ฒ€์ฆ์„ ๋ถ„๋ฆฌํ•˜๋ฉด, ์ฝ˜ํ…์ธ  ์ž๋™ํ™”๋„ โ€˜๋งŽ์ด ์“ฐ๊ธฐโ€™๊ฐ€ ์•„๋‹ˆ๋ผ โ€˜ํ‹€๋ฆฌ์ง€ ์•Š๊ฒŒ ๊ณ ์น˜๊ธฐโ€™๋กœ ๋ฐ”๊ฟ€ ์ˆ˜ ์žˆ์–ด์š”.

์—๋””ํ„ฐ MAX8๋ถ„ ์†Œ์š”